Devon Lee Carlson x Frankies Bikinis Delivers Vintage-Inspired Summer Style

Devon Lee Carlson is adding another title to her ever-growing résumé. Best known as an influencer, fashion personality, and co-founder of Wildflower Cases, the social media favorite has teamed up with longtime friend Francesca Aiello, founder of Frankies Bikinis, to create Sunshine Girls—a capsule collection inspired by vintage fashion, carefree California summers, and the duo's shared love of collecting archival pieces.

Years in the making, the collaboration feels deeply personal. Rather than chasing fleeting trends, Carlson and Aiello looked to their own wardrobes, pulling inspiration from the feminine silhouettes of the 1950s and '70s while mixing in playful Y2K influences. The result is a collection filled with nostalgic swimwear, breezy dresses, low-rise denim, terry cloth separates, silky slips, sequined minis, and everyday essentials designed to mix and match. The Sunshine Girls collection officially launches on August 4 through Frankies Bikinis.

The accompanying campaign perfectly captures that sun-soaked mood. Photographed along the California coastline, Devon effortlessly models everything from floral open-back mini dresses and eyelet cotton styles to playful leopard-print triangle bikinis trimmed with contrasting straps. Delicate crochet swimwear, pastel separates, flowing beach skirts, and animal-print pieces reinforce the collection's vintage-inspired aesthetic, while soft sunset lighting gives every image a nostalgic, film-like quality.

Beauty plays just as important a role. Devon wears her signature long brunette hair in loose beach waves that look naturally windswept, paired with glowing skin and barely-there makeup that lets the relaxed California setting shine. Accessories remain minimal throughout the campaign, with retro sunglasses, colorful pumps, and understated styling allowing the clothing to take center stage.

Speaking about the collaboration, Carlson explained that the goal was to create pieces that belonged in their "dream closet"—clothes that encourage people to get dressed up, experiment with styling, and have fun with fashion. That spirit comes through in every image, whether she's posing in a floral sundress overlooking the ocean or wearing playful bikini sets by the water.

With its nostalgic references, playful prints, and effortless beachside styling, Sunshine Girls feels like a natural extension of Devon Lee Carlson's personal style. It's a collection built for long summer days, sunset walks, and mixing vintage-inspired pieces into everyday wardrobes long after the season ends.