Tate McRae Stars in Calvin Klein Fall 2026 Denim Campaign
Tate McRae stars in Calvin Klein’s Fall 2026 denim campaign, bringing ’90s-inspired style, bold movement and effortless confidence to the brand.
Tate McRae is bringing her signature energy to Calvin Klein, starring in the brand’s Fall 2026 “Feel the Fit” denim campaign. The Canadian singer, songwriter and dancer makes her first-ever campaign appearance for the iconic label, putting a distinctly ’90s spin on its latest denim collection.
Directed and photographed by Carlijn Jacobs, the campaign is all about movement, confidence and finding that pair of jeans that simply feels right. McRae moves through a series of relaxed studio settings, posing, stretching and dancing in classic Calvin Klein denim while bringing the kind of effortless attitude that made the brand’s ’90s campaigns so memorable.
The styling keeps the focus firmly on the jeans. McRae wears several silhouettes from the Fall collection, including the ’90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean. In the campaign imagery, the denim is paired with pared-back white tops, fitted crop tops and lingerie-inspired pieces, giving the looks a distinctly retro Calvin Klein feel without making them look overly polished.
Her beauty look is equally unfussy. McRae wears her long blonde hair loose with a relaxed, slightly undone finish in several of the images, while natural-looking makeup keeps attention on the clothes and her expressive poses. One standout image sees her reclining in dark denim and a black bra, while another pairs cropped jeans with a white top and strappy white heels.
The campaign also plays directly into McRae’s background as a performer. Choreographer Sergio Reis created the movement for the accompanying visual, which is set to Deee-Lite’s 1990 hit “Groove Is in the Heart.” McRae revealed that she had only around 20 minutes to learn the choreography, making the spontaneous feel of the campaign even more fitting.
For McRae, who is known as much for her dance-driven performances as her pop hits, the partnership feels natural. She has described denim as a major part of her wardrobe and said the Calvin Klein jeans allowed her to move comfortably while dancing.
The “Feel the Fit” campaign launched globally on August 25, with additional chapters featuring other talent expected to roll out over the following month.
