Victoria’s Secret Unveils Joyride Summer 2026 Lingerie Campaign

Victoria’s Secret is turning summer into a late-night joyride with its latest lingerie campaign, bringing together Abby Champion and Emeline Hoareau for a glossy series of images photographed by Zoey Grossman. The campaign, released in August 2026, plays on the idea of making hearts race with color, lace and a distinctly retro sense of glamour.

The campaign takes place around a striking red sports car, moving between sunlit scenes and nighttime settings that give the lingerie an almost cinematic feel. The styling by Dione Davis keeps the mood playful but polished, mixing delicate lingerie with statement accessories, boots, jewelry and glossy red nails. Davis's involvement in the August 2026 Joyride campaign is also listed by Models.com.

Abby Champion, known for her work as a fashion model and appearances in major international campaigns, brings a bombshell quality to the imagery. One of her standout looks combines hot-pink satin with black floral lace, creating a dramatic set finished with a garter belt and stockings. In another scene, she wears a bright chartreuse satin camisole trimmed with deep purple lace, giving the collection a fun, unexpected color clash.

Emeline Hoareau, meanwhile, brings a sultrier edge to the campaign. She appears in tiger-striped lingerie trimmed with aqua lace, paired with matching briefs. The animal-print pieces are styled with sparkling jewelry and dramatic beauty details, while another look features a printed slip with sheer patterned tights for a more fashion-editorial finish.

The campaign also experiments with pink, yellow, turquoise, purple and black, moving away from a single traditional lingerie palette. Victoria’s Secret describes the current Joyride direction around “color-fueled lace” and the idea of putting sexy “into overdrive.”

With Grossman behind the camera and Champion and Hoareau bringing two different personalities to the imagery, Joyride feels less like a straightforward lingerie shoot and more like a glamorous summer night out—with a vintage car, bold colors and plenty of attitude along the way.