Fruity Booty Unveils Drop 1 of Its AW26 Collection for Cooler Days

Everyone's favorite intimates label, Fruity Booty, is officially easing us into the cooler months with the first launch of its Autumn/Winter 2026 collection. True to the female-led brand's core ethos, the new collection rejects the traditional idea of lingerie in favor of playful pieces designed by women, for women.

Founded back in 2018 by Hattie Tennant and Minna Bunting, the London-based label has built a cult following among fans like Ariana Grande, Dua Lipa, Kendall Jenner and Addison Rae, all thanks to its knack for blending sensuality with a distinctly playful sense of humor. That signature whimsy carries straight through into Drop 1, which leans into transition dressing while keeping the brand's fun, slightly cheeky point of view intact.

The release features delicate lace trims, vintage-inspired micro prints and sheer mesh textures layered in unexpected ways, perfect for lounging around on rainy days or styling under oversized knitwear. Complete with a seasonal palette of earthy hues like mossy green, warm chocolate and turquoise alongside cheeky contrast accents, the lineup elevates everyday intimates into moodboard-worthy looks.

From classic lingerie sets to flirty loungewear and semi-sheer apparel staples, Drop 1 strikes the perfect balance between comfort and allure. And true to Fruity Booty's roots, each piece is thoughtfully crafted in limited quantities using sustainably sourced and deadstock fabrics, largely produced at specialized factories in Porto, Portugal, with a few pieces ethically made in India. The brand also keeps a zero single-use-plastic policy across its supply chain, shipping orders in recyclable brown paper mailing bags rather than excess packaging.

Drop 1 of the AW26 collection is available now on Fruity Booty's website, with more releases expected to follow as the label continues rolling out its cold-weather lineup throughout the season.