Jimmy Choo Unveils a Cozy British Countryside Winter Campaign
Jimmy Choo heads to the British countryside for its winter campaign, showcasing cozy boots, rich textures and polished cold-weather accessories.
Jimmy Choo is trading busy city streets for the quiet charm of the British countryside in its latest winter campaign. The luxury fashion house’s new capsule embraces colder weather with a mix of plush textures, rich colors and practical pieces that still have plenty of the glamour associated with the brand.
The campaign has a distinctly relaxed mood, with the model photographed around a modern countryside home and surrounded by leafy gardens, warm interiors and classic outdoor settings. Instead of treating winter as something to escape, Jimmy Choo makes the season part of the story.
The styling is especially strong on the footwear. One look pairs wide-leg white trousers with soft brown flats decorated with sparkling embellishments, giving a simple outfit an elegant finish. Elsewhere, chunky black winter boots are worn with relaxed dark trousers and a fitted black top, creating a more understated look for cold-weather days.
The accessories are just as important. A textured, multicolored knit-style bag adds a playful burst of color against an oversized taupe outer layer, while another look features a structured brown bag with a braided handle and gold-tone hardware. The campaign also highlights a small blue bag against a glossy black coat, proving that even a winter wardrobe can benefit from a little color.
For the most dramatic styling moment, the model steps outside in a black leather-look coat with a large plush fur collar, paired with black trousers, dark boots and sleek sunglasses. The result feels polished without looking overly formal.
Jimmy Choo's current Winter Capsule includes cold-weather styles such as the Jozi Knee Boot 85, Biker Knee Boot, Biker Mid and Margot Flat, alongside bags including the Cinch and Cobi. The brand describes the collection as a mix of tactile textures, seasonal finishes and signature silhouettes designed to move between urban and rural settings.
The countryside setting adds to the appeal. Rather than relying on predictable winter imagery, the campaign focuses on texture, color and everyday luxury, from cozy footwear to statement outerwear and bags. It is an easygoing take on winter dressing, but with enough polish to keep the Jimmy Choo identity firmly in place.
