Hunter Fall 2026 Campaign Stars Kate Moss in Iconic Wellington Boots

Kate Moss returns to the Hunter wellington boots that helped define her festival style in the brand’s Fall/Winter 2026 campaign, “Iconic by Nature.” The new campaign celebrates Hunter’s 170th anniversary while revisiting the long-running connection between the British brand and the supermodel.

Photographed by Mikael Jansson across the British countryside, Moss moves through wooded landscapes, manicured gardens and country-house settings wearing the latest Hunter footwear and outerwear. The campaign feels deliberately grounded in the outdoors, but Moss’s styling keeps the mood firmly within her signature undone, fashion-forward aesthetic.

At the center of the campaign are Hunter’s tall boots. One of the standout looks sees Moss in glossy Hunter Green Original Tall Wellington Boots styled with a checked jacket, tiny shorts and layers of jewelry. The combination immediately recalls the festival wardrobe that made Hunter wellies such a recognizable part of Moss’s style in the 2000s.

That connection is particularly fitting for the anniversary campaign. Moss famously wore black Hunter boots at Glastonbury in 2005, pairing them with short shorts and a waistcoat. She has since recalled that the choice was largely practical after hearing that the festival grounds were covered in mud. The look went on to become one of the most recognizable festival-fashion moments of the era.

For Fall 2026, Hunter gives the familiar wellington a more fashion-focused treatment. A pair of black croc-effect tall boots is styled with denim cutoffs and a biker jacket, adding a tougher edge to the countryside setting. The embossed texture gives the traditional rubber silhouette a distinctly modern finish.

Another look takes a softer approach, with brown knee-high boots worn alongside an outdoorsy jacket and short shorts. Moss also slips into chunky brown snow boots beneath a relaxed suede jacket, bringing a warmer, winter-ready feel to the campaign.

The collection moves beyond traditional wellies, too. Near a garden pool, Moss wears black rubber boots with waterproof outerwear, emphasizing Hunter’s practical roots. In another image, a long green puffer is paired with ankle boots as she stands among towering, moss-covered trees.

Hunter’s anniversary collection also introduces a special 170 Year Anniversary Original Tall Wellington Boot in Hunter Green. The limited-edition style recreates the original green colorway and uses the brand’s traditional construction method, with 28 individual parts. Gold hardware and a “Since 1856” badge complete the commemorative design.

The wider Fall/Winter 2026 collection expands Hunter’s offering with waterproof jackets, neoprene Chelsea boots, Downpour styles and contemporary outerwear, reflecting the brand’s move from traditional rubber footwear into a broader outdoor lifestyle wardrobe.

More than a simple anniversary campaign, “Iconic by Nature” brings Moss back to the footwear that became intertwined with her personal style. The countryside setting, practical outerwear and short hemlines create a visual link between her famous festival wardrobe and Hunter’s new-season direction.

With Moss once again wearing the boots in her own unmistakably relaxed way, Hunter’s Fall 2026 campaign turns a familiar piece of British outdoor wear into the focal point of a modern fashion story.