PinkPantheress Rocks Red Bags and Purple Jackets in Coach's Fall 2026 Campaign

PinkPantheress just added another big brand name to her list. The British singer-songwriter and producer, known for hits like "Boy's a Liar" and "Girl Like Me," is now a global ambassador for Coach. She fronts the label's Fall 2026 campaign, "Live Your Story," which announced its full cast on September 16.

The campaign stars actress Elle Fanning across four short films directed by Vincent Haycock. Elle plays a bus driver heading to a music festival, and each film features a different musician who hops on board. PinkPantheress, SOYEON, Lilas and Shan Yichun all take a turn, and each artist also provides music for their own story. The bus is a real thing too, as it inspired a Spotify partnership and a roving Tabby Tour with live performances.

The still images, shot by photographer Elaine Constantine, have a loose, candid feel. PinkPantheress moves through crowds and climbs on the festival bus, carrying her bags like everyday essentials. In one look, she wears a worn brown jacket with bright red trousers and a large dark shoulder bag. Another look pairs a navy knit with distressed jeans and a vivid red Coach bag with silver hardware and a concert-ticket charm. The boldest outfit is a glossy purple jacket over a dark graphic tee and jeans, finished with a structured red shoulder bag.

The Tabby is the star of the campaign. Coach made five special-edition versions, one inspired by each cast member, and the Tabby Shoulder Bag 26 inspired by PinkPantheress sells for $595. New concert-ticket bag charms let fans add their own personal touch.

This isn't PinkPantheress's only campaign this season. Earlier in September, she starred in the Victoria's Secret PINK Foldover Super Flare campaign, where she wore Y2K style flared leggings, long sleek light-brown hair and wispy bangs. It also follows her 2026 BRIT Awards win, where she became the first woman and youngest person to take Producer of the Year.