Vivian Wilson Goes Topless in Bold Desigual Fall/Winter 2026 Campaign

Vivian Wilson is making a seriously bold fashion statement. The 22-year-old model and rising fashion personality, who is also widely known as Elon Musk's estranged daughter, is the face of Desigual's Fall/Winter 2026 campaign, Born to Disobey—and her standout look is certainly not one to be missed.

Released on September 3, the new campaign sees Vivian embracing Desigual's rebellious spirit in a daring barely-there ensemble. For one of the campaign's most eye-catching images, she posed topless beneath a long cowhide jacket, styling it with black underwear and sheer black tights. The look was finished with sleek black kitten heels and a black heart pendant necklace, adding a touch of polish to the otherwise provocative styling.

Elsewhere in the Fall/Winter 2026 visuals, Vivian switched things up with another playful look, wearing a red high-neck knit sweater paired with white micro shorts. The collection itself leans into individuality, featuring bold slogans, fresh denim constructions and unexpected patterns in keeping with the Born to Disobey message.

The campaign also carries a larger message beyond fashion. Vivian spoke about her concerns over AI replacing creative work, while the campaign imagery and film use a robot named DESI 84 to explore that theme with Desigual's signature sense of irony and disruption.

Known for her outspoken personality and increasingly visible presence in fashion and popular culture, Vivian brings an unconventional energy to the campaign. Her styling here feels deliberately fearless: minimal clothing, strong accessories and a refusal to play it safe. With Born to Disobey, she and Desigual have delivered a Fall/Winter 2026 campaign that is as much about individuality and creative expression as it is about making an unforgettable fashion statement.