Ariana Grande r.e.m. beauty En Pointe campaign

Ariana Grande is turning the holidays into a ballet recital. The singer, actress and founder of r.e.m. beauty fronts the brand's En Pointe holiday 2026 campaign herself, and the images feel like a soft-focus dream against a pale blue-grey backdrop.

Ariana Grande Stars in r.e.m. beauty's En Pointe Holiday 2026 Campaign

Her styling keeps the ballerina idea simple and polished. Ariana wears her hair slicked back and tied with a white satin bow, and she adds small pearl studs. An ivory strapless corset-style top covered in white blooms and green stems gives the look a romantic touch. The makeup is the real star, with shimmery lavender lids, a rosy flush on the cheeks, fluttery lashes and glossy pink lips.

Ariana Grande lavender eyeshadow ballet makeup

The collection itself launched on September 30 on rembeauty.com and at retailers, and it's a limited edition. It includes seven products across eyes, lips and cheeks, all in frosted lilac, mauve, pale pink, plum and icy silver. The star is The Prima Palette, a six-pan eyeshadow palette with a marbled shimmer shade in the middle, which fans first spotted during Ariana's Eternal Sunshine Tour. Around it you'll find the Gloss Barre mini glossy balm set, a trio blush palette, the Melange à Trois blush and highlighter stick and the Frost & Flutter eye set, which comes with Treble Maker mascara.

r.e.m. beauty En Pointe: Ariana Grande's Ballet-Inspired Holiday Makeup Drop

The packaging is just as cute as the colors. Everything arrives in icy blue metallic casings, shot with big satin ribbons and gift boxes, and one lip tube even carries a tiny silver ballet slipper charm. The brand describes the lineup as best-selling products in shades designed to catch the light.

r.e.m. beauty blush palette and highlighter sticks

En Pointe follows the Dangerous Woman anniversary collection in May and the Holiglitch holiday drop in 2023, so r.e.m. beauty is clearly keeping its limited editions coming.

r.e.m. beauty Prima Palette eyeshadow