Gigi Hadid Leads Miu Miu’s Holiday 2026 Campaign Shot by Tina Barney

Gigi Hadid is throwing the party in Miu Miu’s Holiday 2026 campaign, and the guest list includes a lot of plush animals. Photographer Tina Barney shot the story in a grand uptown townhouse, with dark wood walls, fir branches and a Christmas tree glowing in the corner. It looks like a polite family gathering, though the clothes clearly didn’t read the rules.

Gigi’s first look is a pale satin mini with a lace bodice, worn under an oversized dark jacket, and she carries a pink top-handle bag in crocodile-embossed leather. A beaded top peeks out of the jacket collar. Another frame is far more buttoned-up. She wears a tailored suit over a brown knit vest and a blue shirt, with glasses perched on her nose and a fluffy white bunny tucked under one arm. Two geese wander across the floor behind her, and no one seems bothered.

She isn’t alone. Crystal Fish, Louisa Jacobson, XiaoWen Ju, Georgia Martin, Momo and Nyla Singleton join the cast. One model wears a yellow knit cardigan covered in pearly embroidery over a pale gold satin mini with a little bow at the chest. Two others stand by the fireplace in black dresses covered in beading and sequins. One of them holds a white rabbit, and the other holds a tiny plush dog.

The clothes mix cozy with dressy on purpose. Upcycled by Miu Miu knits sit next to embroidered silk dresses, and grey tailoring and country flannels share space with sporty zip-front jackets. Sequined bralettes peek out from under cotton canvas layers, and a leopard-print shearling coat goes over a satin slip dress. Loafers and ballerinas keep everyone grounded. The Beau, Vivant and Arcadie bags come in polished leather and croc-embossed calfskin, while the red and silver Wander bags add a festive sparkle. Mittens, scarves, eyewear, hair accessories and jewelry round out the gift list. If you want more of her Miu Miu moments, read about Gigi Hadid’s Miu Miu leathergoods campaign.

There’s a creative team behind the whimsy. Miuccia Prada is the creative director, and Lotta Volkova handled the styling. A short film by Emilie Blichfeldt goes with the campaign. Miu Miu also made the plush bunnies, bears and geese especially for the shoot, and the models hold them like honored guests.

For another recent Miu Miu campaign, see Hailey Bieber’s Miu Miu Fall 2026 campaign.