Sportmax Fall 2026 Campaign: Double Cloth, Metallic Fringe and Bright Blue Pumps

Sportmax is all about motion this season. The Italian label just released its Fall/Winter 2026 campaign, starring models Bebe Parnell and Caitlin Tamsyn Soetendal and photographed by Robin Galiegue, with styling by Jacob K. The idea behind it is that one woman can have many attitudes at once, and the clothes change shape to prove it.

It all starts with Sportmax's signature double cloth, which forms the base for sculptural shapes. Sharp layering gives even simple black pieces an architectural edge. One look is a sleeveless dress that opens into a thigh-high slit, finished with bright blue pumps for a jolt of color. Another look plays with proportion, pairing an oversized black top with a mini skirt and sheer fabric.

The mood gets edgier as the campaign goes on. A brown leather jacket with a plush dark collar is paired with long black trousers, while a silver mesh set catches the light like liquid metal. Pinstripes get a futuristic spin with wide trousers, an asymmetric top and swinging metallic fringe. Long leather gloves, thigh-high boots, oversized sunglasses, mesh knits and rounded bags complete the mix.

It follows the collection Sportmax showed at Milan Fashion Week on February 27, themed around "Dynamism." The runway was a pastel blue, and the pieces played with contrasts like suede against leather, matte against shine, and sheer against opaque. High collars folded like origami, and the accessories included blue Texan boots, a flask-shaped clutch, leather statement earrings and a necklace with a waterfall of metallic fringe. This campaign takes those ideas into a bolder, more futuristic world. It also continues Galiegue's work for the label, since he shot Sportmax's Spring/Summer 2026 campaign, which brought the Sportmax woman into an urban setting.

If you like Italian fall campaigns, check out Hailey Bieber in the Miu Miu Fall/Winter 2026 campaign.

You can shop the Fall/Winter 2026 collection now at Sportmax stores and on sportmax.com.

Another fall campaign worth seeing is Gap's, where Inde Navarrette and Malcolm Todd star in the Fall 2026 "Denim on Your Own" campaign.