Sydney Sweeney Launches SYRN's Send Nudes Lingerie Collection

Sydney Sweeney is back with a very cheeky name. SYRN, the lingerie label she founded in January, just dropped its newest collection, called "Send Nudes," and it's all about making neutral basics feel more fun.

Sydney, the actress known for Euphoria, The White Lotus and Anyone But You, modeled the line herself. The campaign has a relaxed, at-home feel, with photos of her lying on a bed and a mirror selfie taken with a compact digital camera. She wore her curled, beach-blonde hair loose over one shoulder, with soft winged eyeliner and a nude lip.

The star piece is SYRN's first smooth-cup demi bra, named Forever Yours and priced at $64. It's built with smooth memory-foam cups, a perforated lightweight lining and stretch lace trim under the cups, so it sits flat under a T-shirt. Sydney wore it in the shade Babe, a soft blush pink. The brand says it's the same romantic demi fit fans already love, just smoother.

In total, the collection has 18 pieces in four nude shades, covering everyday bras and panties, lace lingerie, a bodysuit and relaxed loungewear. There are four new silhouettes: the Meet Me Halfway Lightly Lined Plunge Bra, the Almost Off Split Lace Thong, The Middle Ground Split Lace Cheeky Hipster and the smooth-cup demi. Loungewear includes the Lazy Mid Rise Sleep Short for $39 and the Keepsake Cropped Cardigan, with scalloped edges and a tiny bow, for $59.

Nude lace has been a big part of the story. We covered the Sydney Sweeney nude lace lingerie look with soft waves and a gold SB necklace when the collection first appeared on her Instagram.

SYRN offers 44 sizes, from 30B to 42DDD, with most styles under $100 and new panties priced at 3 for $39. The brand's first collection reportedly sold out within hours of launch.

If you want to see what came before, take a look at the Birthday Boobs collection, the pastel lingerie drop styled with birthday cakes that arrived just ahead of Sydney's birthday.