Alaïa Archetypes WS27 Campaign Stars Doutzen Kroes and Lina Zhang

Alaïa’s Archetypes campaign for Winter Spring 2027 is all about contrast, and it works. Doutzen Kroes and Lina Zhang star. Drew Vickers shot it, the same photographer behind the very first Archetypes images back in 2023, and Aleksandra Woroniecka and Fabrice Paineau handled the art direction.

The idea is simple. Every spread is split in two. One side is a tight, enlarged close-up of a face, skin texture and all. The other pulls way back to show the full silhouette. Close, then far. Relaxed faces, strict clothes.

And the clothes are strict. Doutzen wears a red ribbed-knit dress with a high neck and a skirt that kicks out in uneven, floaty panels, arms stretched over her head. In another frame she’s in a plush pale yellow jacket with a nipped peplum waist, dark leather culottes and pointed red croc-embossed pumps. For the close-up, chunky tortoiseshell and gold earrings frame her face.

Lina keeps things cleaner. She stands with her arms crossed in a white long-sleeve top wrapped across the front, then leans on a white wall in a dark scoop-neck top with a flared peplum, matching trousers and sheer black ankle boots. Her close-up is all about oversized red and gold earrings. There’s also a spotted white top-handle bag sitting alone on a bright blue chair. Why not.

Color is doing a lot of the work here. Black, white and cream settings get hits of red, yellow and blue, so nothing feels cold. Hair was by Benjamin Muller and makeup by Sandrine Cano Bock, with nails by Alexandra Janowski. Vincent Olivieri designed the sets. Looks like Alaïa’s 2026 denim line is the brand’s obsession with fit, too.

Also check out Doutzen Kroes in Anthropologie’s Spring 2025 campaign.