HomeAd Campaign H&M Fall Collection 2011.12 See Freja Beha Erichsen & Anja Rubik captured by Terry Richardson in H&M's chic Fall/Winter 2011-2012 campaign. Style meets allure—don't miss it! Emma Published: August 18, 2011 Top models Freja Beha Erichsen and Anja Rubik lensed by Terry Richardson for the latest Fall Winter 2011-2012 H&M campaign.