Kylie Jenner Joins Miu Miu’s Fall 2025 ‘Femininities’ Campaign

Kylie Jenner joins Miu Miu’s Fall 2025 campaign, celebrating femininity with Lou Doillon, Rila Fukushima, and more.

Miu Miu has unveiled its Fall 2025 campaign, “Femininities,” celebrating individuality and femininity with a diverse cast led by Kylie Jenner, marking her first campaign for the brand.

Joining Jenner are actress and singer Lou Doillon, actress and model Rila Fukushima, musician Towa Bird, actress Myha’la, artist and model Yura Romaniuk, and rapper Cortisa Star.

Shot by Lengua and styled by Lotta Volkova, the images feature the talents against pastel backdrops in pink, beige, blue, and brown tones, some reflected in mirrors.

The collection draws inspiration from lingerie, showcasing pointelle knits, satin dresses, and bias-cut skirts alongside soft felted wool pieces and menswear-inspired sportswear like straight-leg trousers, mid-length skirts, and understated sweaters.

Accessories include cloche hats, brooches, stoles, and statement jewelry, while footwear ranges from pointed-toe pumps to new season sneakers and sculpted knee-high boots. The campaign also spotlights Miu Miu’s signature Aventure bags and new seasonal styles.

Last month, the brand hosted its second “Summer Reads” event in cities like Milan, Paris, and Beijing, gifting visitors literary classics by Simone de Beauvoir and Fumiko Enchi.