Gisele Bündchen Stars in Her First Elisabetta Franchi Fall 2025 Campaign

Gisele Bündchen stars in her first Elisabetta Franchi Autumn 2025 campaign in Miami, exuding strength and femininity in mock-croc biker chic.

Legendary supermodel Gisele Bündchen makes a striking debut in her first campaign for Elisabetta Franchi Fall 2025, and it’s pure power and elegance captured in Miami.

Photographed by the famed duo Luigi & Iango, Gisele poses against the sun-kissed backdrop of the Florida skyline, with a retro 1960s Lincoln Continental parked behind her. She rocks a mock-croc biker jacket, sheer black stockings, and stilettos—Franchi’s vision of the modern woman who’s unapologetically feminine and fiercely strong.

Designer Elisabetta Franchi explains, “True beauty is an indomitable strength, born from love and the courage we carry within ourselves… Gisele embodies this spirit—strong, luminous, and free.”

The campaign leans into a bold fashion era, drawing inspiration from the ’90s and early 2000s—a time when women reclaimed femininity after leaning into menswear. Expect sharply tailored suits, pencil skirts, and sculpted silhouettes celebrating sensual confidence.

This season, with Marco Bizzarri (ex-Gucci president) onboard as chairman and investor, Elisabetta Franchi is making global moves. The brand recently opened a U.S. boutique in Miami’s Bal Harbour Shops and launched major collections at Saks Fifth Avenue locations. Gisele’s campaign debut marks Franchi’s growing international momentum.