Victoria’s Secret Drops VSX Sports Bras 2025: High Performance Meets High Fashion

Victoria’s Secret’s new VSX 2025 sports bras blend fashion and fitness — high-impact to light-support styles sized for all, from $39.95 to $119.95.

Lights, camera, performance. Victoria’s Secret just elevated their activewear game with the VSX Sports Bras 2025 campaign, showcasing a lineup that’s all about strength, style, and inclusivity.

Fronted by powerhouses like Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike and Paloma Elsesser, the visuals (shot by Amy Troost, styled by Jorden Bickham) shift between rugged outdoor energy and sleek, studio polish. 

What’s new & noteworthy:

Support for every move

The range spans high-impact heroes (Featherweight Max™, Knockout Front-Close, Incredible Max™) made for big workouts — running, cardio, boxing. For medium-impact, there’s the Featherweight™ V-Neck (cycling, hiking), and for light activity like yoga or stretching you get the Strappy-Comfort Elevate™. 

Sizing + fit that actually works

Sizes go from 32B to 44DDD, and XS to XXL. VSX is clearly pushing for a fit that moves with every body. No one left behind. 

Style + price

Expect color pops and streamlined neutrals, power meets femininity in the styling. Price tags range from $39.95 up to $119.95, so there are more affordable options and premium ones. 

Visual identity

The campaign captures models in motion — dynamic poses, strong silhouettes—meeting architecture, nature, studio backdrops. It doesn’t just show sports bras; it sells confidence.