NUDE PROJECT Unveils 'Big in Japan' Collection Featuring Katana Zip-Up & Tokyo Puffer

NUDE PROJECT launches “Big in Japan” collection—Katana zip-up, Tokyo puffer jacket, suede bags and streetwear accessories drop now.

Amsterdam-based street-wear label NUDE PROJECT is turning heads with its bold new “Big in Japan” collection, a drop that brings Tokyo’s night-time energy into everything from outerwear to accessories.

At the centre of the collection is the Katana Zip-Up, offered in striking red and steely grey tones—a sleek statement piece that zips up to the chin, with a smooth nylon shell and minimalist hardware that nods to urban movement. The Tokyo Puffer Jacket follows suit: oversized, with a glossy finish that catches light like the neon of Shinjuku’s streets. Meanwhile, the Aiko Real Suede Bag adds texture—a rich, tactile suede piece with clean lines and Japanese aesthetic cues.

Layering is key in the drop: the collection offers fitted baby tees, basic tanks, and long-sleeved tops designed for layering under outerwear or on their own. Plaid shirts and tailored shorts also appear, giving options for both crisp daytime styling and late-night lounging. Accessories seal the mood: the Big Logo Scarf, Hanko Beanie, and a Hairy Beret play with texture and branding in ways that feel fun yet refined.

Colour-wise, the line leans into classic streetwear palettes: bold reds, slate greys, jet blacks, and the occasional jewel tone popping through accessories. The silhouettes strike a balance: oversized outerwear over slim trousers or shorts, track pants and hoodies for relaxed fits, and suede handbags to ground the look with luxury. Styling cues lean into Japanese streetwear culture—clean cuts, premium details, layering—but remain accessible and wearable.

With this collection, NUDE PROJECT signals a step forward: blending its Amsterdam roots with global street-style influences, specifically from Tokyo’s charged fashion scene. Whether you're threading together outerwear and accessories or simply picking up a statement piece like the Aiko bag or Big Logo Scarf, the “Big in Japan” drop offers both edge and versatility.