Gucci Eyewear Spring 2026 Is All About Bold Frames and Even Bolder Close-Ups

Gucci Eyewear isn’t playing small this season. For Spring/Summer 2026, the brand zooms all the way in, and honestly, it works.

The campaign strips things back to intimate close-up portraits, letting the sunglasses do the talking. Shot by Blommers & Schumm, the imagery feels glossy, confident, and just a little retro in the best way. There’s no distraction. No sprawling landscapes. Just attitude, texture, and frames that demand attention.

The women’s styles are where the story really unfolds.

Oversized square sunglasses stamped with a metallic Gucci logo lean into statement territory. They’re bold without being cartoonish. Then you have sleek cat-eye frames in rich acetate that feel classic but sharp. The kind of pair that instantly elevates a white tee and jeans.

One of my personal favorites? The rimless cat-eye design with gold-toned bamboo temples. The bamboo detail is pure Gucci heritage, but the crystal accents add sparkle that catches light beautifully in close shots. It’s nostalgic and modern at once.

There’s also a gold pilot silhouette with a bamboo top bar that feels like a subtle nod to the brand’s archive. It’s not screaming vintage. It’s refined. Smart.

And let’s not overlook the optical frames. Tortoiseshell styles bring that timeless intellectual energy, while bold black versions feel sleek and city-ready. They’re practical, yes, but still polished.

Stylist Tamara Rothstein completes the mood by pairing the eyewear with textured knits, faux fur layers, and signature GG prints. The mix of softness and shine creates contrast, which keeps the portraits visually rich.

What I appreciate most about this campaign is the confidence. Gucci isn’t trying to reinvent eyewear. It’s refining it. Close-up photography forces every detail to hold up, and these frames absolutely do.

Spring 2026 feels less about trends and more about personality. And with Gucci, personality always wins.