Bella Hadid Rewrites Y2K Cool With Her Miss Sixty Capsule Collection

When Bella Hadid first helped bring Miss Sixty back into the spotlight for SS25, it felt like a full-circle moment. Now, she’s taking it further.

The model has officially co-created a brand new capsule collection with the nostalgic label, and if you grew up in the early 2000s, this one hits differently.

Drawing from her own Miss Sixty archive, Hadid leaned into the silhouettes and details that shaped her personal style. Think low-rise, flared jeans that sit just right on the hips. Fitted crop tops that hug the body. Figure-skimming shapes that feel unapologetically confident. It’s Y2K, but refined through Bella’s lens.

Of course, denim is the backbone here. But instead of feeling like an afterthought, it’s treated as the foundation of the entire collection. The jeans aren’t just jeans. They’re the anchor. From vintage-inspired washes to structured flares, each piece feels intentional. Signature details like ruby-red buttons, metallic accents and the iconic 60 star motif add that unmistakable Miss Sixty stamp.

What I love is that this doesn’t feel like costume nostalgia. It feels lived-in. Personal. Bella isn’t just modeling the pieces. She’s reshaping them.

To celebrate the drop, Hadid stepped into the role of co-creative director for the campaign, teaming up with photographer Yasmine Diba to recreate a surreal version of a ’90s shopping mall. The visuals nod to cult classics like Mean Girls and Jennifer’s Body, blending playful nostalgia with a slightly rebellious edge.

The result? Confident, self-aware and undeniably cool. Just like Bella herself.