Charli XCX Named New YSL Beauty Ambassador in Sultry Saint Laurent Look
Charli XCX becomes the newest YSL Beauty ambassador while serving edgy glamour in a sleek Saint Laurent fashion moment.
British pop disruptor Charli XCX is stepping even deeper into the beauty world. The singer-songwriter, producer, and cultural force has officially been named a US Local Ambassador for YSL Beauty, joining a lineup that already includes Amelia Gray, Lila Moss, and Laura Harrier. Considering Charli’s influence on both fashion and pop culture over the last few years, the partnership feels completely on-brand.
Known for reshaping modern pop music with her experimental sound and underground-club energy, Charli — born Charlotte Aitchison — has also built a fashion identity that feels raw, edgy, and intentionally undone. That exact aesthetic runs throughout the new YSL Beauty campaign directed by photographer and filmmaker Renell Medrano.
The campaign unfolds across four cinematic acts set inside a music venue, moving through a dressing room, hallway, rooftop, and green room. Each space captures a different version of Charli as she shifts between vulnerability, confidence, and full-on rockstar energy. There’s a moody intimacy to the visuals that makes the rollout feel less like a polished beauty ad and more like backstage access to her world.
Fashion-wise, Charli leans heavily into Saint Laurent’s signature dark glamour. She wears sleek black leather with sharp silhouettes and minimal styling, letting the attitude of the look speak for itself. Her smoked-out eye makeup adds intensity, while her luminous skin keeps the beauty look soft and modern instead of overly dramatic.
The glow comes from YSL Beauty’s newly launched Skin Affair Soft Glow Cushion Foundation, which becomes the hero product of the campaign. In several shots, Charli holds the couture compact against her cheek while using a black YSL-branded applicator, giving the entire campaign a cool, lived-in beauty feel rather than something overly perfected.
It’s the kind of campaign that works because it genuinely feels connected to Charli’s identity. She’s spent years influencing music, internet culture, and fashion trends without trying too hard, and now YSL Beauty is officially making her part of its next era.
