H&M Trend Update Fall 2011

As the Fall campaigns and lookbooks start to pour in, H&M gives us an update of the Fall 2011 season. It's great to see how H&M brings in great photographers and chic models for their campaigns and lookbooks. I guess that's one reason for the huge success of the label. Models Liu Wen and Edita Vilkeviciute poses in studio portraits shot by Peter Gehrke and model laid back looks which are modern, preppy and stylish for the Trend Update Fall 2011. Edita is a trendy rocker babe in skinnies and jackets, while Liu poses in sleek, clean, elegant skirts and boots, and is an image of vivid colors.