H&M Trend Update Lookbook Summer 2012 featuring Vika Falileeva

After launching a series of collections for Spring/Summer 2012 including the H&M Exclusive Conscious Collection, H&M Perfect Prints, and H&M Swimwear Lookbook, Swedish label H&M brings out a a trend update on how to wear these designs for the Summer. The H&M Trend Update Spring 2012 lookbook focused on sporty looks, with neat collars, and bright and embellished outfits; while the H&M Trend Update Summer 2012 focuses on symmetrical cuts, metallic materials, and tropical colours, which are cool and casual, all with air of feminine elegance. Seventeen year old Russian model, Vika Falileeva models the designs, and is lensed by Peter Gehrke, in bright studio backdrops.