The Upside Collection 2013 by Jodhi Meares featuring Candice Swanepoel
Candice Swanepoel models flirty and fun sportswear from new label The Upside, brainchild of former model Jodhi Meares.
Former model and fashion designer Jodhi Meares has ventured into sportswear and taps Victoria's Secret model Candice Swanepoel for the first campaign showcasing her trendy looks. Jodhi, who is an avid yoga practitioner, is inspired from a healthy lifestyle for her brand The Upside, and also felt the need of fashionable yoga gear in the market. The Upside is a transitional clothing line that merges sport, fashion, leisure and lifestyle and 'will look as good with killer heels as with sneakers.' So whether you are a runner, a yoga enthusiast, a gym lover, surfer, boot-camper, or dancer, this is the collection to have to look and feel good. The Upside collection debuted on September 1st, and a collection for men is in the works too.
