NYX Soft Matte Lip Cream in San Paulo - Review & Swatches

Since last year it has been the era of Liquid Lipsticks. Due to high demand of Liquid Lipsticks among people‚ almost every brand is releasi...

Since last year it has been the era of Liquid Lipsticks. Due to high demand of Liquid Lipsticks among people‚ almost every brand is releasing its own formula of Liquid Lipsticks. Among many is NYX too. They came out with a creamier formula which is easy to wear on the lips, unlike the over drying‚ lip cracking formulas in the market.

NYX originally came out with 22 different shade,s among which nude and medium shades were the majority. Recently they came out with 12 new shades which are deeper and bolder. So in total there are 34 shades of NYX Soft Matte Lip Creams available to choose from and San Paulo is one of the older releases.

NYX Soft Matte Lip Cream claims:

"Our velvet smooth Soft Matte Lip Cream delivers a burst of creamy colour and sets to a stunning matte finish. Surprisingly durable, lightweight and delightfully creamy, it’s no wonder this sweetly scented formula is a NYX fan favourite."

NYX Soft Matte Lip Cream comes in a matte plastic packaging in the same colour as the Lip Cream. It has a screw-on matte black cap. The wand has a regular sponge applicator. Once you unscrew the cap, the first thing you notice is how good the scent is. It smells like vanilla cake batter. The scent makes it even more tempting to wear it on your lips.

San Paulo is the type of shade that will look different on different complexions. After my careful research by applying it on ladies of different complexion‚ this is what I have concluded: it looks dark reddish pink on fair to light complexions‚ it looks medium, slightly blue toned pink on light to medium complexions‚ and it looks bright rosy pink on medium to dark complexions.

With my light to medium complexion‚ I love how wearable it looks as your everyday lipstick shade. The formula is not liquidy‚ it has more of a creamy‚ mousse like consistency. The pigmentation is medium‚ not too pigmented. The applicator pulls out enough product in a single go to cover up your whole lips. Though I find it applies more streaky with the applicator it comes with‚ so I prefer using a lip brush. My lips are very dry‚ so in order to wear any Liquid Lipstick I exfoliate my lips before hand and moisturise them. Otherwise this Lip Cream looks cakey and emphasizes any dryness and fine lines.

(L to R) : freshly swatched‚ swatch after 2 minutes.

When you first apply it on your lips‚ it looks creamy and glossy. After a minute or two it dries down completely matte‚ without any shine. This Lip Cream is not transfer proof and would not last you after meals. So I carry it in my purse for touch ups after meals. It is easier to re-apply it and it re-applies evenly. If I don't eat‚ it lasts me good 3-4 hours, and after that it fades nicely.

With every brand releasing a new formula of Liquid Lipstick everyday‚ I would say NYX Soft Matte Lip Cream is one of the most affordable and well formulated Liquid Lipsticks out there. With a variety of shades to choose from‚ it surely will please all.

You will like it if:

You prefer affordable products
You like mousse formulated liquid lipstick
You like the variety of shades
You think it will look nice on your complexion

You will not like it if:

You prefer long lasting liquid lipsticks
You think the formula is too drying for your taste

NYX Soft Matte Lip Cream in San Paulo is one of the shades that will look flattering on many skin tones. It is available in all leading stores selling NYX products.