H&M goes dreamy chic for the Spring/Summer 2017 Campaign

Getting ready for the spring/summer 2017 season, Swedish high-street fashion label H&M brings forth a chic and trendy collection. ...

Getting ready for the spring/summer 2017 season, Swedish high-street fashion label H&M brings forth a chic and trendy collection.

Presenting the campaign for the collection, H&M enlists models Taylor Hill and Frederikke Sofie, and gives a dreamy glimpse at the stylish collection.

Lensed in the sunny outdoors by photographer Mikael Jansson, the campaign has the models dressed in soft and feminine pastel ensembles.

The elegant and romantic collection has hints of boho details to it too, and the models wear floral embroidered and lace designs that have a breezy feel to them too.

Military inspired jackets, ruffled blouses, sack pants and airy skirts are also worn by the models, and the collection is a beautiful ode to spring/summer.