Kim Kardashian West launches KKW Beauty
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Surely taking after half-sister Kylie Jenner's massive beauty line Kylie Cosmetics, Kim Kardashian West is launching her namesake beauty line.
The Reality TV star announced to her 101 million followers on Instagram that she has been thinking about her own makeup line as she has experience in the department, owing to getting her makeup done every single day for over ten years.
The mother-of-two teased fans with three videos with the numbers 06, 21, 17 and the tag @kkwbeauty, and three days later announced the launch of her eponymous line.
Kim would initially be launching creme contour and highlighter kits in four shades, and each kit will come with a dual-ended contour stick and a dual-ended highlighter (one matte and one shimmery),
The kits will also include a dual-ended blending brush and sponge tool, and will retail at $48 each, and as Kim's collaboration with Kylie Cosmetics sold-out within minutes, the KKW Beauty may do wonders as well.
Kim had highly popularized her caking and strobing technique, and with the launch of the KKW Beauty line, the wife of Kanye West will make her mark in the beauty world as well.
However, critics remain doubtful over the success of the line, and some say it may not reach the massive success Kylie's beauty line has earned, also giving the youngest Kardashian-Jenner the title of the Lip Kit Mogul.
The creme contour and highlighter kits will be available online on kkwbeauty.com, from 21st June, 2017, and fans can sign up on the website for further updates.
