Bloomingdale’s The Heart of New York Campaign

Shop like a star with Bloomingdale's 'The Heart of New York' campaign featuring Sarah Jessica Parker, Christy Turlington, and more!
Christy Turlington stars in Bloomingdale’s ‘Heart of N.Y.’ campaign

Luxury departmental store Bloomingdale's enlists famous New Yorkers to stars in its 'The Heart of New York' Campaign.

The campaign, which will launch on 23rd April, 2018, celebrates the iconic store's 59th Street Flagship store.

Starring actress Sarah Jessica Parker, supermodel Christy Turlington, and fashion editor Elaine Welteroth, the campaign will be seen around the city subways and on Hampton Ambassador buses.

Each campaign includes quotes about Bloomingdale's 59th Street store, and has the celebrity clad in outfits and accessories from Bloomingdale's.

Elaine Welteroth fronts Bloomingdale’s ‘Heart of N.Y.’ campaign

Sarah Jessica Parker appears in Bloomingdale’s ‘Heart of N.Y.’ campaign

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