MAC Viva Glam 25th Anniversary Campaign featuring Winnie Harlow
Join MAC's Viva Glam at 25! Relive the iconic 1994 RuPaul campaign with Winnie Harlow's stunning tribute in red. Celebrate beauty & empowerment!
MAC Cosmetics celebrates the 25th Anniversary of its Viva Glam lipstick and makes a reference to the original 1994 campaign starring drag queen RuPaul. The new campaign stars top model Winnie Harlow, who recreates Ru's iconic red ensemble complete with a sizzling red corset and thigh-high boots.
The Canadian model is a sultry bombshell in the new campaign for MAC Viva Glam, and turns up the heat, showing off skin and curves and a stark red pout. Over the years, MAC has donated $500 million to organizations that help people living with HIV and AIDS, as 100% of the sales from Viva Glam go toward them.
The MAC Viva Glam 25th Anniversary Campaign has been photographed by Gabriel Perez Silva, with hair by Jordan Jay Brumant and makeup by Adam Burrell.
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