Why Activewear Is Here to Stay

No longer something you might just wear to the gym or for a morning run, activewear is now the default choice for comfortable, fashio...
Why activewear is here to stay

No longer something you might just wear to the gym or for a morning run, activewear is now the default choice for comfortable, fashionable everyday wear among young, clued-up consumers. Activewear straddles the boundary between sportswear and leisurewear and is increasingly a highly fashion-driven sector. From street styles to high-end luxury garments, activewear combines self-expression with functionality, and can be used to represent personality, status, lifestyle and more.

The activewear market is expected to reach a total worldwide value of almost $547bn over the next five years. It's also the fastest-growing fashion category, expanding at roughly 6.5% each year compared to an overall annual growth rate of 4% for the fashion industry in general. From yoga pants to sneakers and hoodies, activewear can be worn for almost any activity, from exercising to social occasions, and as such is enjoying a ubiquity that other categories just can't match.

Luxury brands

Top luxury brands are increasingly attempting to break into the activewear market, and it's a trend we can expect to continue. Initially the idea of luxury designer versions of clothing usually created with functionality in mind will seem like a novelty, but as activewear becomes the fashion norm so these luxury versions will become a sub-category in their own right.

We'll see more leading designers reinterpreting classic activewear in their own distinctive style. This may see activewear moving away from its performance-focused roots and its key USP of functionality first, as we'll essentially see the rise of designer clothing that merely apes the appearance of activewear to capitalize on its healthy cachet. It's unlikely though that anyone will be hitting the running track on a regular basis in their $1000 Gucci trainers, however.

Tried and trusted

As a counter-balance to this, we'll see those who prize activewear for the way it helps them to exercise more effectively returning to tried and trusted brands that have proven to be experts in their field. Tommie Copper has been producing Tommie Copper compression garments for nearly 20 years to help prevent injury while exercising. These are also being worn as fashion clothing in a range of situations, but their effective functionality remains a major part of their appeal.

Celebrity lines

Celebrity activewear brands are also on the increase, some with more authentic links to active values than others. When the celebrity is a sports star then their line will likely include a high level of functionality, commensurate with their reputation. With Venus Williams' 'ELeVen' brand the tennis star's line of activewear is both aspirational and fitness-focused. But as more celebrities jump on the activewear bandwagon some may be less concerned with how well their products facilitate exercise.

Aspirational

Activewear adoption will continue to be driven by social media. Visually-focused platforms like Instagram and Pinterest in particular will be major influencers as users share examples of their active lifestyles, showing off clothes and activity in tandem. Supermodel campaigns by activewear brands will also become more common. Unlike other fashion trends, activewear is strongly linked with a healthy lifestyle that people want to share and promote. The message is that it both looks and feels good.

Growing appeal

Major department stores and clothing retailers will devote more space to activewear. We're already seeing some stores showcasing activewear alongside fitness equipment and wellness treatments, so catering to a whole lifestyle. Activewear will also become appropriate dress for a wider range of situations. The key features of comfort, adaptability and ease of movement will see activewear increasingly worn in the office, on the dancefloor and in restaurants.

The spread of activewear around the world will be hastened as more territories embrace fitness as an aspirational lifestyle. Late to jump on the fitness train, China is set to become the globe's largest market for activewear by 2020.

Ethical values

Activewear is also appealing more to a growing market segment that is concerned about sustainability, holistic health and well-being, and with making environmentally and socially aware consumer choices. As a result, we'll see activewear being promoted as ethical and fair trade, with customers considering a brand's core values and track record as much as its fashion credibility.

Activewear lines must also embrace body positivity and be more inclusive when it comes to sizing. This can only be good for brands as it allows them to reach a wider range of consumers while demonstrating that their values are in the right place.

Good health and staying comfortable will never go out of fashion. If for no other reasons than these, it's clear that activewear is here to stay.

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Plimpton,1,Martina Dimitrova,1,Marwood,1,Mary Kate Olsen,5,Mary Katrantzou,2,Mary-Kate,3,Maryna Linchuk,4,Massimo Dutti,40,Matchless,1,Maurie and Eve,1,Mavi Jeans,5,Max Azria,3,Max Factor,3,Max Mara,32,Maxim,32,MaxMara,6,Mayara Rubik Marchi,1,MAYBELLINE,14,Megan Fox,50,Megan Gale,1,Megan Williams,2,Megan Young,1,Meghan Collison,6,Meghan Markle,32,Melanie Laurent,1,Melinda Messenger,1,Melissa Rauch,1,Melissa Tammerijn,1,Melo Dagault,1,Melodie Monrose,2,Menswear,166,Messika,11,Met Gala,126,Metrocity,1,Mica Arganaraz,13,Michael Kors,90,Michaela Kocianova,2,Michelle Buswell,1,Michelle Hunziker,2,Michelle Keegan,4,Michelle Monaghan,3,Michelle Rodriguez,1,Michelle Trachtenberg,1,Michelle Williams,11,Mila Jovovich,1,Mila Kunis,17,Milagros Schmoll,1,Milan Fashion Week,114,Miley Cyrus,82,Milla Jovovich,5,Millie Bobby Brown,26,Milou Sluis,2,Ming Xi,9,mink pink,3,Minka Kelly,3,Miranda Cosgrove,2,Miranda Kerr,139,Miranda Lambert,3,Miroslava Duma,1,Mirte Maas,4,Miscellaneous,859,Mischa Barton,3,Miss America,1,Miss France,1,Miss Sixty,10,Miss Universe,10,Miss USA,6,Miss World,7,Missguided,3,Missoni,21,Miu Miu,69,Models,12,Mollie King,6,Molly Quinn,1,Molly Smith,1,Mona Johannesson,1,Monica Bellucci,14,Monica Cruz,1,Monica Potter,1,Monika Jagaciak,5,Monique Lhuillier,13,Monki,1,Monsoon,1,Montana Cox,2,Morena Rosa,11,Moschino,54,Motel,1,MSGM,1,MTV EMAs,18,MTV Movie Awards,34,MTV VMAs,75,MuchMusic Awards,9,Mugler,11,Mulberry,12,Muse,2,Mustang,2,Myla Dalbesio,1,Nadine Leopold,1,Nadja Bender,10,Naeem Khan,8,Nail Art,5,NakedCashmere,10,Nancy Gonzalez,1,Naomi Campbell,39,Naomi Watts,16,Naomie Harris,4,Narciso Rodriguez,4,NARS,21,Nasty Gal,37,Natalia Chabanenko,3,Natalia Vodianova,18,Natalie Dormer,9,Natalie Martinez,1,Natalie Portman,31,Natallia Krauchanka,1,Natasha Poly,20,Nathalia Ramos,2,Naty Chabanenko,3,Naya Rivera,5,Neiman Marcus,10,New Look,2,New York,1,New York Fashion Week,133,News,235,Next,24,Nic and Zoe,1,Nicholas Kirkwood,2,Nicki Minaj,15,Nicky Hilton,9,Nicola Haffmans,1,Nicola Peltz,11,Nicolas K,1,Nicolas Ripoll,1,Nicole Benisti,2,Nicole Kidman,31,Nicole Miller,1,Nicole Richie,11,Nicole Scherzinger,25,Nicole Trunfio,6,Nieves Alvarez,1,Nike,15,Niki Minaj,2,Nikki Philips,1,Nikki Reed,6,Nimue Smit,3,Nina Agdal,49,Nina Dobrev,34,Nina Ricci,12,nine west,7,Nivaldo de Lima,1,Noa Noa,1,Noah Mils,1,Noemie Lenoir,1,Noot Seear,1,Nordstrom,7,Novo Shoes,1,Numero,14,Nylon Magazine,3,NYX,5,Obsessive Compulsive Cosmetics,1,Obzee,1,Ochirly,8,Oda Nordengen,1,Off-White,4,Olesya Romanenko,1,Olga Maliouk,2,Olga Sherer,3,Olivia Culpo,21,Olivia Garson,1,Olivia Munn,18,Olivia Palermo,7,Olivia Wilde,25,Ollie and Nic,1,Omega,5,Opening Ceremony,6,Ophelie Guillermand,4,OPI,12,Orla Kiely,2,Orlando Bloom,1,Oroton,2,Oscar de la Renta,30,Oscars,228,Osklen,1,Osmoze,2,Otto,1,Outfits,30,Oysho,3,Paco Rabanne,11,PacSun,9,Padma Lakshmi,2,Paige Denim,4,Pamela Anderson,8,Panache,2,Panasonic,1,Pania Rose,3,Paolla Rahmeier,1,Paris Fashion Week,217,Paris Hilton,25,Paris Jackson,12,Passionata Lingerie,4,Patricia van der Vliet,1,Patrizia Pepe,3,Paul and Joe,7,Paul Smith,3,Paula Ludwig,1,Paule Ka,3,Paulina Nierodzik,1,Pedro Del Hierro,1,Penelope Cruz,39,Pennyblack,1,Penshoppe,20,People's Choice Awards,26,Pepa Loves,2,Pepe Jeans,15,Perry Ellis,1,Peter Hahn,2,Peter Pilotto,10,Peter Som,1,Petra Ecclestone,1,Petra Nemcova,3,Philipp Plein,3,Phoebe Dynevor,5,Photo Shoot,21,Piaget,4,pierre balmain,3,Pierre Cardin,2,Pierre Hardy,2,Pinko,8,Pippa Middleton,29,Pixie Lott,13,Planet Blue,6,Playing Fashion,3,Poca and Poca,1,Poketo,1,Polina Kouklina,2,Polka Dot Cat,1,Poppy Delevingne,11,Porter Edit,3,Portmans,1,Prabal Gurung,11,Prada,71,Prada Boots,1,Pre-Fall 2011,2,Preen,1,Pretty Ballerinas,1,primark,6,Priyanka Chopra,25,products,9,Proenza Schouler,20,Prom Dresses,6,Pull and Bear,5,Pulp Magazine,1,Puma,64,Pura Lopez,1,Queen Elizabeth,1,Querelle Jansen,4,Rachel Bilson,8,Rachel McAdams,6,Rachel Weisz,2,Rachel Zoe,3,Rag and Bone,21,Ragnhild Jevne,1,Ralph and Russo,2,Ralph Lauren,38,Raquel Zimmermann,17,Rebecca Minkoff,2,Rebecca Taylor,2,RED Valentino,10,Redemption,2,Redemption Choppers,5,Reebok,22,Reed Krakoff,6,Reem Acra,3,Reese Witherspoon,22,Reformation,9,Regina Feoktistova,1,Reina Triendl,1,Reiss,4,Replay,6,Reserved,10,Resort 2012,27,Resort 2013,1,Resort 2016,5,Resort 2017,8,Resort 2018,2,Review,119,Revlon,7,Revolve Clothing,22,Rianne van Rompaey,12,Riccardo Tisci,1,Ricky Martin,1,Rihanna,161,Rimmel,10,Rita Ora,69,River Island,12,Robert Pattinson,8,Roberto Cavalli,26,Robyn Lawley,7,Roccobarocco,1,Rodarte,6,Roger Vivier,2,Roland Mouret,2,Rolling Stone,11,Romee Strijd,20,Romeo and Juliet Couture,1,Romwe,4,Rooney Mara,16,Ros Georgiou,2,Rosa Cha,3,Rosamund Pike,10,Rosanne Doosje,1,Rosie Huntington,77,Rosie Tupper,1,Rouge Bunny Rouge,1,Roxy,1,Ruby Aldridge,4,Rumi Neely,8,Runway,515,Russh Australia,1,Ruth Bell,3,S Moda,1,Sabrina Carpenter,6,SAG Awards,78,Saint Laurent Paris,82,Saks Fifth Avenue,3,Salma Hayek,22,Sam Edelman,2,Samantha Gradoville,3,Samantha Hoopes,11,Sandra Bullock,12,Sara Berman,1,Sara Blomqvist,5,Sara Chafak,1,Sara Sampaio,56,Sara Ziff,1,Sarah Hyland,28,Sarah Jessica Parker,10,Sarah Stephens,1,Sasha Luss,10,Sasha Pivovarova,24,Saskia de Brauw,18,Scapa Sports,1,Scarlett Johansson,39,scarves,10,Schiaparelli,4,Seafolly,10,Secret Squirrel Botanica,1,SEE BY CHLOÉ,4,Seed,1,Selena Gomez,236,Self Magazine,3,Self-Portrait,16,Sephora,3,Serena Williams,8,Sergio Hudson,2,SERGIO ROSSI,5,Seventeen Magazine,13,Seventy,1,Shailene Woodley,30,Shakira,17,shakuhachi,1,Shampalove,3,Shanina Shaik,21,Shannan Click,1,Shape Magazine,7,Shay Aaron,1,Shay Mitchell,22,Sheila Marquez,2,Shiatzy Chen,1,Shiseido,2,ShoeDazzle,1,shopbop,9,Shu Pei,4,Sienna Miller,11,Sigrid Agren,3,Silviu Tolu,1,Simons,1,Sinsay,1,Siri Tollerod,2,Siviglia,1,SKIMS,29,Skincare,18,Skinny Jeans,1,Sky Ferreira,4,Smashbox,1,Snejana Onopka,3,So Young Kang,3,Sofia Coppola,2,Sofia Richie,12,Sofia Vergara,29,Sojung Yoon,1,Solange Knowles,2,Solid and Striped,13,Sonam Kapoor,1,Sonia Ben Ammar,2,Sonia Rykiel,4,Soo Joo Park,12,Sophia Bush,5,Sophia Webster,2,Sophie Turner,20,Sophie Vlaming,3,Sportmax,7,Sports Illustrated,50,sportswear,3,Stacy Keibler,3,Stacy Martin,4,Stana Katic,21,Staz Lindes,2,Stefanel,1,Stella Maxwell,41,Stella McCartney,48,Stella Tennant,5,Stephanie Johnson,1,STEVE MADDEN,10,Stila Cosmetics,1,Stolen Girlfriends Club,2,Stone Cold Fox,1,Stradivarius,18,Street Style,68,Strellson,1,Stuart Weitzman,22,stylebob,1,Su-shi,1,SuiteBlanco,2,Suki Waterhouse,14,Sun FeiFei,4,Sun Yingying,1,Sun-hwa Park,1,Suvi Koponen,3,Swarovski,31,Swimwear,437,Sydney Sweeney,39,Tag Heuer,2,Tali Lennox,2,Tamala Jones,1,Tamara Ecclestone,4,Tao Okamoto,1,Target,9,Tatiana Cotliar,5,Tatler Magazine,12,Taylor Hill,35,Taylor Momsen,3,Taylor Nicole,1,Taylor Schilling,2,Taylor Swift,143,Teen Vogue,18,Telva,2,Temperley London,12,Teresa Palmer,1,Tezenis,4,Thairine Garcia,2,Thais Oliveria,1,Thakoon,6,The 2 Bandits,3,The Body Shop,25,The Cambridge Satchel Company,1,The Daily Front Row,1,The Edit,8,The Eleventh Hour,1,The Kooples,7,The Limited,1,The Sunday Times Style,9,The Upside,1,Theirry Mugler,1,Theory,6,Theres Alexandersson,3,Thomas Pink,1,Tibi,2,Tiffany and Co.,30,Tilda Lindstam,1,Tobey Maguire,1,TOD'S,20,Tom Ford,32,Tom Tailor,1,Tommy Hilfiger,50,Toni Garrn,36,Tony Awards,23,Too Faced Cosmetics,4,Topman,2,Topshop,51,Tori Praver,3,Toronto International Film Festival,12,Tory Burch,29,Towel Series,10,Triton,1,Triumph,7,Tropic of C,21,True Religion,5,Trussardi,8,Tufi Duek,1,Tularosa,1,Tulisa Contostavlos,9,Tush Magazine,1,Tutorial,6,TwinSet,11,Ulla Johnson,8,Ulyana Sergeenko,1,Un.i Lingerie,2,Uniqlo,3,United Colours of Benetton,7,Urban Decay,15,urban outfitters,19,V Magazine,37,Valentines Day,37,Valentino,83,Valerie van der Graaf,2,Valerija Kelava,4,Valery Kaufman,3,Valisere,1,Van Cleef and Arpels,1,Vanessa Axente,2,Vanessa Bruno,1,Vanessa Hudgens,46,Vanessa Paradis,4,Vanity Fair,58,Vasilisa Pavlova,1,Venice Film Festival,23,Vera Wang,25,Vero Moda,7,Versace,154,Vicki Andrén,1,Victoria Beckham,39,Victoria Justice,36,Victoria Tuaz,1,Victorias Secret,330,videos,13,Vigoss,2,Vika Falileeva,3,Viktor and Rolf,8,Vince Camuto,7,Vittoria Ceretti,37,Vittoria Puccini,1,VIVA Moda,1,Vivara,22,Vivienne Westwood,21,Vlada Roslyakova,3,VMAN,2,Vogue,437,Vogue Eyewear,6,VS Fashion Show,10,W Magazine,37,Wang Xiao,1,Wasteland,1,Wedding Gown,1,Wildfox,8,Winnie Harlow,14,Winter Kate,1,Witchery,1,Wonderbra,5,Wonderland,8,Wrangler,6,Xenia Deli,4,Ximena Navarrete,2,XOXO,3,Xti,12,Yamamay,19,Yara Khmidan,1,Yara Shahidi,5,Yasmin Le Bon,2,Yayoi Kusama,1,Yeezy,2,Yulia Terentieva,2,Yulia Terentyeva,2,Z Spoke,1,Zac Posen,12,Zadig and Voltaire,11,Zahia Dehar,4,Zara,146,Zendaya Coleman,69,Zimmermann,44,Zippora Seven,1,Zoe Karssen,1,Zoe Kravitz,11,Zoe Saldana,11,Zoey Deutch,3,Zooey Deschanel,9,Zuhair Murad,33,Zuzana Gredecka,1,Zuzana Straska,1,Zuzanna Bijoch,1,
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My Face Hunter: Why Activewear Is Here to Stay
Why Activewear Is Here to Stay
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My Face Hunter
https://www.myfacehunter.com/2019/07/why-activewear-is-here-to-stay.html
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