Prada Spring/Summer 2020 Campaign

Explore Prada's Spring/Summer 2020 Collection, inspired by acronyms! Showcasing a portrait-style campaign, Prada redefines high-end fashion.

Focusing on acronyms for its Spring/Summer 2020 Campaign, Italian fashion brand Prada launches its latest collection. Photographed by Jamie Hawkesworth the campaign of the high-end brand features portrait style images of the models with PRADA spelled out using different words. The acronyms are used to represent the label’s ideal woman, who is Playful, Daring and more.

The ca,campaign stars models Anna Ewers, Freja Beha Erichsen, Ashley Radjarame, Sara Blomqvist, Berit Heitmann, Ruiqi Jiang and Kyla Ramsey, who wear Miuccia Prada’s latest collection. Featuring knit tops, sequin embroideries and leather handbags, the collection is elegant and sophisticated and hits all the right notes of luxe fashion.