Lotta Maybelake and Jasmine Sanders front Victoria's Secret Fragrance Campaign 2020

Bringing a fragrance in line with its popular 'Love' fragrance, Victoria's Secret introduces 'First Love'. Just in time for Valentine's Day, the new scent is described as a fresh floral scent, the campaign of which stars Lotta Maybelake. Photographed by Zoey Grossman, the model is all smiles and flawless as she promotes the scent, and looks incredible.

The 2020 Victoria's Secret Fragrance Campaign also features Jasmine Sanders, who fronts the advertisement for the original 'Love' scent, and the two models also pose in shots for Victoria's Secret Beauty, looking fresh-faced and flawless.

The new 'First Love' fragrance from Victoria's Secret is described as a pure scent with untainted with notes of violet leaf, lily of the valley and sheer musk. Created by perfumer Nathalie Benareau, Symrise, the scent is elaborated as, 'The epitome of purity & innocence. I paired clean floralcy with sheer musks to provide a more intimate skin-hugging effect.'