Gigi Hadid stars in Prada fall-winter 2020 campaign.

High-end fashion houses have been putting forward unique campaigns for the Fall/Winter 2020 season due to the pandemic. Prada also gets creative and for the latest set of advertisements gives juxtapose shots of its products alongside backstage pictures of models. Seen in the campaign are top models including Gigi Hadid, Maty Fall, Kaia Gerber and Sara Blomqvist, photographed at the runway show. Prada has also teamed up with Sotheby’s to auction original Prada pieces with proceeds going towards UNESCO to help bring educational opportunities worldwide. The campaign will be an interactive one, and an online auction will be staged in October.

Prada teams up with Sotheby’s for its fall-winter 2020 campaign.

Kaia Gerber fronts Prada fall-winter 2020 campaign.

Prada Fall/Winter 2020 Campaign

Prada Fall/Winter 2020 Campaign

Prada Fall/Winter 2020 Campaign