Paris Hilton, Rickey Thompson & Kim Petras star in the Coach Swinger Bag Holiday 2020 Campaign

Relive the '00s with Coach's Swinger Bag Holiday Campaign, featuring Paris Hilton in a nostalgic MSN-inspired chat setting. Shop now!

Bringing back the '00 in vogue, high-end fashion brand Coach takes a trip down memory lane, and relaunches The Swinger Bag for the Holiday season. Showcasing the trendy chic bag in a new campaign starring Paris Hilton, Rickey Thompson and Kim Petras, Coach's The Swinger Bag Holiday 2020 Campaign is inspired by old school chat platforms such as MSN and Yahoo Messenger. Seen in the campaign are the three models IM-ing each other about their Swinger handbags. Directed by fashion photographer Christelle de Castro, with set design by Lauren Nikrooz, and creative direction from Sarah Solitrin, and art direction by Lance Gorton, the campaign is truly nostalgic. The handbag is available in six seasonal colorways, and the silhouette is fashioned from nylon and refined pebble leather material. The Swinger bag also features Coach's signature turn-lock closure, and also offers a detachable strap to wear as a crossbody bag.