TikTok is nowadays very famous throughout the world. This is a mobile video platform, which is best known for fun and entertaining videos. The videos are short on TikTok, and the platform is very popular among teenagers. It is estimated that 41% of TikTok stars are between the ages of 16-24.
Due to covid-19, people are bound, and cannot go anywhere or outside the home, so everyone is moving towards social media like Facebook and Instagram for their business. But for them attracting the audience towards themselves is very difficult. Therefore, the marketing fashion has also moved towards the TikTok.
According to a research, it is calculated that 70% of the marketing fashion thinks that it is necessary to use new platforms like TikTok as compared to the classical Instagram and Facebook ads. The Strawberry dress is a real example of this The dress has become so famous, and the strawberry dress designer "Irika Matoshi" says that she is working "24/7" to meet people's demands.
Overall, many brands are currently crushing TikTok. People are investing in TikTok. Following are the top 5 fashion brands on TikTok in 2021.
ASOS
This is an online fashion and beauty retailer on TikTok. It was founded in 2000 in London. It has 134.8k followers. ASOS has recently inaugurated their branded hashtag challenge. Their challenge was easy to enlighten people. This was an extraordinary campaign. The main advantage of ASOS is that ASOS has the right and perfect clothes at an affordable price.
Gymshark
This is one of the top women's clothing brands, and is best known for its well-fitting. This has 12 M followers. The main advantage of this brand is that they keep their content interesting. Due to their content being fun, they have a huge following on TikTok. The video which Gymshark uses is an example of successful influencer marketing.
Boohoo
This is a public limited company. This was founded in 2006. It is a United Kingdom based online fashion retailer. According to research, 11% of 18-24 years of age adults are purchasing something from boohoo. It means that teenagers are buying dresses from boohoo. Boohoo updates its website every other day. They display new dresses, tops, and shoes on its website. If we talk about the production, then 40% of its dresses are produced and formed in the UK.
Fashion Nova
Fashion Nova dresses are evergreen dresses, because these are a never-ending selection of dresses. Fashion Nova has 1.6 M followers. This is a US-based brand. Fashion Nova is also a significant hit on TikTok.
Shein
This is an online-only retailer. When Shein was first time introduced to the UK market, its primary purpose was achieving people's trust. But no one had heard of them. That's why they entered into the world of Tiktok.
Now they are one of the best fashion brands on TikTok as well as on snap chat. Shein has 60.7 m followers. The main advantage of this brand is that they well know their audience. Along with this, they also know what works on TikTok.
In summary, these are the 5 best fashion brands that are crushing it on TikTok. Knowing how to grow your TikTok account is a challenge especially if you are a small business or an individual trying to make it on the app. There are many resources out there that can help you in reaching your social media goals. Make sure to check them out!
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