H&M Beyond the Rainbow 2021 Pride Campaign

Join H&M's 'Beyond the Rainbow' campaign! Celebrate Pride with icons like MJ Rodriguez in chic styles.

High-street fashion brand H&M launches an interactive campaign for the Pride season, titled Beyond the Rainbow. Supporting and celebrating the LGBTQIA+ community and cherishing diversity, equality and transparency, the Swedish brand's campaign has the LGBTQIA+ community share their own Pride stories through the brand’s web app. Starring in the campaign are musician and actor Joaquín Bondoni, actress and singer MJ Rodriguez, influencer Héctor Trejo, model and DJ Sus Wilkins and artist and actor Chella Man among others, who are photographed in monochrome studio portraits, dressed in chic designs from H&M.

I am very proud of the way this campaign brings together the LGBTQIA+ community and tells all these different but so important stories of pride. It connects directly to our core values and encapsulates our social vision to enable everyone at H&M and beyond to live the life they want, express who they are and to be the best of themselves – Pascal Brun, Global Sustainability Manager, H&M.