Gucci Flora Gorgeous Gardenia Campaign starring Miley Cyrus

Miley Cyrus dazzles in Gucci's Flora Gorgeous Gardenia ad, exuding elegance with flowers, luxe attire, and a new joyful scent.

Singer Miley Cyrus is a gorgeous vision as she poses for the dreamy Gucci’s Flora Gorgeous Gardenia fragrance campaign. Photographed by Petra Collins, the superstar is surrounded by flowers and fluffy animals, and is dressed in Gucci, a purple blouse with high-waist trousers and a pink lace detail. The latest Gucci fragrance offering is described as a joyful and floral scent, with notes of jasmine, pear blossom, and brown sugar. The bottle had been designed by Vittorio Accornero for Gucci in 1966, and is reimagined with the vision of creative director Alessandro Michele, encased in pink lacquer glass along with a gold cap. Miley Cyrus also poses in a video advert for the fragrance, with rock and roll tunes serving as backdrop. Miley heads to a beach and plays the guitar, and turns into animated form, while singing the song, 'Delicious'.

The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?. Alessandro Michele, Creative Director