Coach Rouge Bag Campaign 2021

Discover Coach's Rouge Bag Campaign with icons like J.Lo & Kate Moss, shot by Juergen Teller. Embrace the Fall/Winter '21 charm in stunning locales!

Making a stylish statement, fashion brand Coach brings forth its Rouge Bag Campaign. With a stellar cast of models that include Kate Moss, Xiao Wen Ju, Jennifer Lopez, Koki, and Kelsey Lu, the campaign is photographed in London, Shanghai, and beyond. Photographed by Juergen Teller, and styled by Olivier Rizzo, the models flaunt Coach's Fall/Winter 2021 designs, with the Rouge Bag in the limelight.

First launched in 2016, the Rogue bag is set to receive the Accessories Council’s Hall of Fame award, which honors designs or brands that have stood the test of time. The campaign shows off the Rogue bag with playful patches and monogram prints. Presented in different sizes, materials, and colors, the bag is a sleek design and very versatile as well.

The Rogue is perhaps my favorite bag that I’ve designed at Coach,” says creative director Stuart Vevers. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.