How to Monetize Your DIY Jewelry

Are you that person everyone complements on their fantastic fashion sense? They all admire your jewelry and can't believe you make them yourself. You look forward to and enjoy the time you spend on your DIY projects. Your family and friends look forward to your gifts because they are absolutely beautiful.

Well, no more kindness. Please stop dishing out your stuff.  No, we are not saying you should be mean or anything like that. But, how about monetizing your skill. Yes, you can do it by opening an online store. We will show you how.

Research and Develop a Business Plan

Start by doing some research on the jewelry business. You are getting into a niche area, which is DIY jewelry. You will not be competing with mass-produced pieces.

That means you should research your target audiences well. Also, see what competition you will have and the opportunities available.

The next step is to develop a business plan with the insights from the research. The plan will be a guide to all the activities that keep your business up and running. Include goals, sales and marketing strategies, timelines, and financial projections.

Do take time to do some more research on this critical step. Getting it wrong is a sure recipe for the failure of your business. 

Set Up Your Ecommerce Platform

Get a web designer to set up a website for you. Take pictures of some of your best pieces. Ensure they are high-resolution pictures because your audiences will not get a chance to see the actual products.

Post them in categories so that potential customers can go through the catalogs without any difficulty.

For inspiration, you’ll want to look at highly successful ecommerce stores that are in the DIY clothing and accessories niche, one particular store that is loved by hundreds and thousands of customers is the bead shop.

You can quickly notice how attractive and engaging the site is, and the high-quality photos of each product really makes you want to buy.

Don't forget social media channels. With the right targeting, you can find very many customers. Link all your platforms to your website. It is a fantastic way to build organic audiences for your eCommerce store.

The online space has tons of opportunities, both free and paid, you can use for marketing. Even with the latter option, you can find cost-effective methods that will fit your budget. Boosting posts on social media, for example, is not very expensive.

Diversify Your Sales Channels

Don’t only depend on your online platform. Explore offline options as well. Sell your DIY jewelry to family and friends. They will be surprised at first. After all, you used to give it to them free before.

But, they love you and will support your business. And yes, don’t be shy to ask them to refer other people to you. Go around the local jewelry stores and pitch your pieces to them. You will need to negotiate workable commission structures to make them interested in your products.  

Final Thoughts

You have a talent for making DIY jewelry. What you may not know is that you can make some good money. We have shared some things that can start you off on the right foot.

But, there is a lot more to learn, so don't be afraid of some research. Many successful businesses started from a passion for DIY projects. Why shouldn't you be one of the success stories?