H&M Fall/Winter 2021 Campaign
Discover H&M's Fall/Winter 2021 Campaign with a countryside twist! Join Mustapha, Olivia & stars in a gorpcore-inspired adventure.
H&M's latest Fall/Winter 2021 Campaign brings a countryside vibe to it. With a cast of models and actors, including Mustapha, Olivia Vinten, Lily Newmark, and more, the shoot heads outdoors for the photography, which takes inspiration from gorpcore practicality. Described as an acronym for the phrase ‘Gold Ol’ Raisins and Peanuts,’ the campaign celebrates adventure and hiking looks, with streetwear feel to it.
Launching in stores and online on September 16th, the conscious designs are created from organic and recycled fabrics, with a color palette of earthy tones like olive green, clay beige, and ecru.
Also the highlight of the collection is the season's latest outerwear designs, which include a waterproof anorak, padded vest, and puffer jackets, perfect for the season.
“I love the duality of this collection; we wanted to bring the practical elements of outdoor gear to our trend-focused customers. Even with the charming nostalgic references, there’s a feeling of bold, newness.” Maria Östblom, Head of Design for Womenswear at H&M
