Irina Shayk poses for the Replay Rose Label Campaign

Popular denim brand Replay brings forth its Rose Label Campaign, and enlists Russian supermodel Irina Shayk to front it. The Rose Label Campaign is photographed by Giampaolo Sgura, and in a series of studio images the collection is showcased by the brunette model. Wearing a selection of distressed looks along with medium and light wash pieces, the model instantly catches the eye.

Styled by Sissy Vian, Irina, who recently walked the Versace SS22 Milan Fashion Week Show, is a stunner in cut-off shirts, jean shirts, and trucker jackets, that also stand out on her toned torso. The collection has designs that feature a patch with rose-detailed embroidery, and that serves as the highlight of the collection. Irina is a true beauty in the shoot, and in one image is seen in a close-up photo with a flower in her hand. Another shot has Irina all smiles clad in a jean jacket styled with unbuttoned shorts.

Irina is a vision for the campaign, and Franco Gobbi has given the model a sleek bun hairstyle with makeup done by Fulvia Farolfi. Along with the pictorial shoot, a short video advert accompanies with a voiceover that says: “You know your life is just a dream? Don’t you?”