Prada Linea Rossa Fall/Winter 2021 Campaign

Fashion house Prada presents its Linea Rossa Fall/Winter 2021 Campaign, that ventures into crossing the line and going beyond. Photographed by fashion photographer Hugo Comte, with creative direction by Ferdinando Verderi, the Italian luxury brand's 'Beyond the Line' campaign includes a cast of stars from the world of sport and dance, including basketball, ballet, skate and parkour. Along with sportswear pieces, that promise both function and comfort, the collection also relaunches the America Cup's sneaker, keeping the original design intact, and with its promising silhouette of leather and textile.

“Both metaphorical and physical, literal and symbolic, the Linea Rossa represents the point of achievement, a personal best. What we strive not only to reach, but to exceed. Prada Linea Rossa has always been innately tuned to the demands of high-performance sporting endeavour, translated to daily life. For 2021, the America’s Cup sneaker, first created for the Luna Rossa team, is relaunched with its iconic and original design – sole, silhouette, and dual fabrication of textile and leather.” – from Prada