Sportmax Resort 2022 Womenswear Lookbook

Sportmax puts togethers its Resort 2022 Homely Souvenirs – The Glam-ma Collection, that takes inspiration by cult movies such as Belle de Jour, and The Discreet Charm of the Bourgeoisie. Bringing contemporary conservative looks back into vogue, the collection reimagines the elegant and rebellious style of the 60s, and fuses it with the 70s favourite pop patterns, a vivid colour palette, and floral romanticism. The lookbook brings back an aura of nostalgia, and models Louise Robert and Maryel Uchida are lensed by fashion photographer Boris Camaca. Styled by Elodie David Touboul, the models showcase feminine designs in both mini and midi lengths, tailored trousers and sophisticated designs that are carefree yet structured. The colour palette is an intense one with shades of mint, yellow, pastel blue and pink, combined with earthy tones. Boxy cuts remain prominent in the lookbook, and the overall feel of the collection is sleek and tailored.

“Dresses that embrace the free feminine figure, in mini and midi lengths and extra-long trousers tailored to cover the shoe or caress the ankle, serve as the starting point. Sophisticated and sensual looks are accentuated, at times, with volumes executed with architected precision. From check patterns to florals, ensembles are awash with fresh colors for a carefree style that is truly endearing.

Textures are researched, while patterns are re-elaborated with homely souvenirs collected in and around the coziness of Glam-ma’s vibrant household: from the kitsch simplicity of her retro floral curtains to her upbeat jacquard throw rugs. A palette of soft green, mint tones, mimosa yellow, baby blue and light pink, combined with leathery earth tones, punctuated with striking shades of blue and black convey a vivacious dialogue of color. An array of leather looks punctuate the overall mood, like the tailored in typical 1960s savvy style re-worked into a jacket with a boxy silhouette, a statement brick-colored trench fashioned with a wide rever or a sleek longuette tube skirt.” – from Sportmax