Victoria's Secret collaborates with Mindd on a D+ Collection

American lingerie giant Victoria’s Secret and bra company Mindd have announced their collaboration on a selection on lingerie designs. Bra brand Mindd, which caters for D+ women, will serve as an exclusive retailer for Victoria’s Secret. Starting to collaborate in early 2021, the two brands have released a range of Mindd’s most iconic designs for the Victoria’s Secret audience. Mindd, which was founded by Helena Kaylin, offers patent pending fit technology that addresses key pain points experienced by D+ women in seven zones throughout the bra. Kaylin, who first began her career at Victoria’s Secret, credits the brand as it has helped her to understand “the importance of design and forward-thinking technology” when it comes to making bras. The Mindd x Victoria's Secret Collection is now available on the Victoria’s Secret website on the Brands We Love platform, offering bras, thongs, full-coverage briefs and bodysuits.