Dua Lipa collaborates with PUMA for the Flutur Capsule Collection

PUMA ambassador Dua Lipa collaborates with the sportswear brand to co-design a limited-edition collaboration called Flutur. Taking insp...

PUMA ambassador Dua Lipa collaborates with the sportswear brand to co-design a limited-edition collaboration called Flutur. Taking inspiration by 1990s style, the British songstress's four-piece line gives a preview of a full collection coming up in 2022. Photographer Daniel Sannwald, Dua poses in a studio setting for the campaign images, posing against a white backdrop. Lensed with butterfly and chrysalis motifs for a psychedelic effect, Dua highlights her collection which also features a new logo for the collaboration, merging together Dua’s name and the PUMA formstrip, morphing into an iridescent butterfly. The Flutur capsule collection will be launched on December 18th around the globe on PUMA.com. The collection focuses on its new iridescent logo, which will primarily be seen on the easy-to-wear silhouettes including the black and white baby tees and an oversized black hoodie. The Mayze, one of Dua Lipa’s favorite PUMA shoes, is also a part of the PUMA x Dua Lipa 'Flutur' designs.