Salvatore Ferragamo Spring/Summer 2022 Campaign

Unveiling its Spring/Summer 2022 Campaign, fashion brand Salvatore Ferragamo brings the very essence and beauty of summer and Italy. Offering vacation vibes, the campaign is titled 'Hotel Splendid', and is photographed by Hugo Comte. Also presenting a short film directed by artist and director Amalia Ulman, the campaign is a luxurious one, with a cast that includes Ulman, actor Jharrel Jerome, as well as models Greta Hofer, Sacha Quenby, and Xu Meen. Photographed with a vacation setting, the campaign showcases the Salvatore Ferragamo women dressed in fluid dresses, long scarves, and wide-leg trousers. Taking the spotlight are the Ferragamo Studio bag, Trefoil, and the latest ultra-soft Bucket Bag. The campaign also highlights footwear including the Vara and Varina designs, knit-top mules, and the bohemian Gancini buckle clogs.

“Discover a campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakable all-Italian passion for life, elevating the brand’s new collection of accessories and clothing to the center stage using different perspectives,” Ferragamo shares.