Etro Spring/Summer 2022 Campaign

Etro puts together its Spring/Summer 2022 Campaign, which is titled Empire of Freedom. Photographed by Mario Sorrenti, the campaign h...

Etro puts together its Spring/Summer 2022 Campaign, which is titled Empire of Freedom. Photographed by Mario Sorrenti, the campaign has the models in a shared space that celebrates the bonds that bring people together. Sculy Mejia and Bomi Youn are the stars of the shoot, who lounge around wearing Etro's bold and vivacious prints. Indira Scott, Lulu Tenney, and Anna Francesca also pose alongside them for the series of images. 

Styled by Sydney Rose Thomas, the Italian brand’s trademark prints featuring florals and paisleys stand out in the shoot. Macs Iotti works on creative direction for the shoot with casting by Patrizia Pilotti. The campaign includes back and white portraits, as well as color photographs, and an accompanying short film features the models dancing, doing graffiti, and looking splendid in Etro's psychedelic hues.

The shots portray individuals, either alone or in groups, capturing the uniqueness of each through colored lights in psychedelic hues. ETRO’s eclecticism and multi-cultural spirit becomes the atmosphere, means and attitude; where everyone can be as they want in this space that gives life to one’s own thoughts and fantasies. - Etro