Max Mara Spring/Summer 2022 Campaign

Fashion brand Max Mara heads to the studio for its Spring/Summer 2022 Campaign. Photographed by Steven Meise, the campaign features a...

Fashion brand Max Mara heads to the studio for its Spring/Summer 2022 Campaign. Photographed by Steven Meise, the campaign features a diverse cast of models featuring Anok Yai, Loli Bahia, Yilan Hua, and Vittoria Ceretti. The inspiration behind the creation of the collection is author Françoise Sagan’s work, specifically her novel ‘Bonjour Tristesse’, set in the 1950s. Max Mara's latest designs are an interpretation of what Cécile, the novel’s protagonist, might wear now. The cast showcases a selection of crop tops, straight little skirts, and oversized button-up shirts, styled by Carine Roitfeld. The models are dolled up for the shoot by hairstylist Duffy, with Pat McGrath on makeup. Edouard Risselet does the creative direction for the photoshoot, putting forth the trendy styles in a smart and chic array of studio shots.

Introducing the Max Mara Spring/Summer 2022 campaign. Inspired by the world of Françoise Sagan and her iconic work ‘Bonjour Tristesse’, the collection boasts her rebellious style and imagination. Explore easy-chic pieces in bold colors, inspired by workwear classics, perfect for the season ahead. A short film features Anok as the director on set as the other models dance and pose for the camera.