Nudie Jeans Spring/Summer 2022 Campaign

Hit the road in style with Nudie Jeans' SS22 Campaign – "All or Nothing" denim adventures featuring Japanese selvage, classic fits & bold patterns.

Swedish brand Nudie Jeans gets on the road for its Spring/Summer 2022 Campaign. Nudie Jeans compares its latest collection to a road movie, and according to them, it’s “All or Nothing,” as long as you and your friends dress for the occasion. Starring models Vincent Gehrke and Hannes Ferm, the campaign shows the pair setting off on a road trip, showcasing an inspiring wardrobe of classic denim designs styled with patterned shirts and lightweight jackets. Japanese selvage denim, which Nudie Jeans refers to as its “first crush,” is the highlight of the collection. Nudie Jeans’ Japanese selvage denim jeans is the brand's signature style since 2001, and is available in several classic fits, and along with this, the brand’s bright shirts and graphic tees make the collection complete.