Gucci Eyewear 2022 Campaign

Gucci Eyewear heads on a tour bus for its Eyewear 2022 Campaign, and pays homage to the open road. Starring house ambassador Ni Ni an...

Gucci Eyewear heads on a tour bus for its Eyewear 2022 Campaign, and pays homage to the open road. Starring house ambassador Ni Ni and singer Lou Dillon, the campaign has the duo wearing rock and roll inspired designs. Dressed to the nines in faux fur, a studded corset, and lingerie looks, the campaign has Ni Ni’s photographs captured by Luo Yang, while Thurstan Redding has lensed the other advertisements. The collection includes a sophisticated selection of oversized round frames, adorned with chain details and interlocking G accents. Creative director Alessandro Michele, for the collection, has taken inspiration from the 1950s and other decades. Glamorous and sensational, the campaign focuses on Gucci's impeccable and intricate designs. Ambassador Ni Ni has appeared in previous eyewear campaigns for the Italian brand, first posing in 2017 for the high-end brand.

Both a home away from home and a creative studio, turning miles and miles of road into a musical refuge, the tour bus becomes the backdrop of the campaign for the first release of the 2022 eyewear collection. Two parallel stories are portrayed in a cinematic style, one with actress and Global Brand Ambassador Ni Ni, the other with singer Lou Doillon accompanied by a band of characters. Within the mysterious and color-rich setting, each protagonist possesses an attitude of quiet confidence and individuality. - Gucci